An Economic Analysis on Marketing and Brand Awareness of Rifit Plus (Herbicide) in Ghazipur District of Uttar Pradesh, India

نویسندگان

چکیده

The study aims to present an Economic Analysis on Marketing and Brand Awareness of Rifit Plus (Herbicide) in Ghazipur District Uttar Pradesh, India. It was discovered that two marketing channels were involved the sale (an herbicide) district Pradesh. These Channel 1 for producers, Wholesalers, consumers 2 wholesalers, retailers, consumers. is channel respondents area most frequently cite as preferable. In 1, overall expense Rs. 48, total profit 120, channel's effectiveness 2.55%. 65, margin 125, marketing. popular among location. Total cost Rs efficiency has a Rs.65, Rs.125, 2.37%.

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ژورنال

عنوان ژورنال: Asian Journal of Agricultural Extension, Economics and Sociology

سال: 2023

ISSN: ['2320-7027']

DOI: https://doi.org/10.9734/ajaees/2023/v41i92040